Public Relations Interview

Kaiser Permanente is an corporate managed premeditation consortium based fixed in Oakland, California. Kaiser Permanente evolved from industrial health wangle programs for construction, shipyard, and steel mill beters for the Kaiser industrial companies during the upstart 1930s and 1940s (Kaiser Permanente, 2013, para. 1). Kaiser Permanente is consists of three perspicuous entities, the Kaiser theme Hospitals, the autonomous regional Permanente medical checkup Groups, and the Kaiser Foundation health Plan.Kaiser pictures medical c are throughout the eight regions, the Kaiser Foundation health Plans (KFHP) whole organizes with the employee, employers, and individual members who offer prepaid health casts and insurance. The health plans provide theme and are not for internet that expend to Kaiser Foundation Hospitals that provides tax exempt security to the for moolah medical groups. The Permanente aesculapian Groups are owned by the physician schemes.They arrang e, and provide medical wield for Kaiser Foundation Health Plan members. The medical groups are for profit professional corporations, and partnerships that receive the funding from the Kaiser Foundation Health Plans. The flagship hospital for Kaiser Permanente is the Oakland Medical center on. The instalment has 761 physicians (between Oakland and capital of Virginia Medical Centers), 341 beds, 14-bed perioperative department, and 60 decisive care beds (Kaiser Permanente, 2013, para.3). The Oakland Medical Center is a specialty medical center that diligent board certified surgeons, and physicians who t severally at well-known universities like the University of California at San Francisco. They provide a wide straddle of highly specialized care units, including spaciotemporal pediatric care program (Kaiser Permanente, 2013, para. 5).a.Cochlear implants b.Genetics c.Kidney nether region and gallst sensation treatment d.Neonatal intensive care e.Pediatric neurosurgery f.Spine s urgeryInstant worldwide communications make it more than important than ever to manage a familys image and control how a comp all interfaces with its customers (Sardisco, 2013, para. 1). frequent comparisons is an essence of any company whether a company is clannish or normal, profit or nonprofit organization and its status will define its achievement. advanced worldly concern traffic practitioners stimulate face up more difficulties and challenges as the discipline for fast, and merchandise globalization alter the pace and adorn of the profession.I interviewed the Public Relations Affairs carriage of musical arrangement, she c all overs the East Bay Region of Union California that embroils Oakland, capital of Virginia Alameda, and Pinole. I produce worked with her in various projects highlighting the work we are doing in the nursing units to rectify our patient satisfaction, and care experience. As a Public Relations Manager she plays a vital role in our comm unications, and trade division. She works in collaboration with the national, regional, and topical anesthetic macrocosm dealings department of our judicature.One intimacy that I am amazed is how self-consistent and standardized their communications plan across the region they are consistent with the core they are giving to the familiarity, and to the reality. As a PR manager she develops and implements strategic public similitudes programs to attain significant provoker awareness. As a public relation personal note manager, she has the critical work of placing Kaisers hearts, and minds of the key stockholders that includes the patients, prospective members, clinicians, journalist policymakers, and executives.She is answerable in numerous interrelated departments use in advancing the organizations mission by promoting, and protecting Kaiser Permanente put up by musical accompaniment a successful strategy that includes issues, and brand management, corporate communi cations, public transaction, media, and stakeholders dealing, public personal business internally, and externally. She supervises public relations staff that works on several(predicate) areas media relations, line of descent business communications, research, philanthropy, sustainability, health IT, and health care reforms. She as well as shared that Oakland Medical Center has a formal public relations plan.It has an in force(p) print, media, broadcast media kit. The robust plan include untesteds releases, public services, newsletter, community, and charity events, creation, and attention of website, webcasts, media tours, spotlight new programs, news monitoring, wax use if social media, and internet by participating in the online forums. It is important for the organization to put forward important messages to the public to have an image, and good impression of the organization. They withal have scheduled public relations program that regularly appear in the main commu nity calendars.Planning for the unexpected crises is several(prenominal) other important function of the public relation. An exercising was during the parent at the Chevron Richmond refinery last 2012 that happened near the Richmond Medical center that has the same license with Oakland. Kaiser Richmond Medical Center has served several 12 of people who came to the emergency room that complained shortness of breath and people were seriously ill. The fire has affected the quality of air over contra cost and El Cerrito Hills. They created public relations plan to handle the crisis and support the community by providing access with the media, local police, and government.She also shared some of the challenges as a public relations manager is holding up with the rapidly changing media environment. To have the accurate current information and union in reaching the right contact, at the right time with the correct information is also important. Control the new media avenues in prop er way like Facebook, twitters, and LinkedIn. How to work nearly the constantly changing views around the traditional approaches. Development of an effective exploit from a one one media relation not in a one size plan.Marketing, and public relations twain are major external functions of the sloshed and both share a uncouth ground in regard to ingathering publicity and consumer relations, at the same time, thus far they operate on different levels and from different perspectives and perceptions (Turney, 2001, para. 3). What I learned is that both public, and merchandise relations has gone through unrelenting growth, and evolution, it gained increased influence in the business world as they developed new strategies, and projects that projected positive, and aggressive communication in larger public.The traditional perception is that trade exists to serve, sense, and satisfy customers needs for a profit. In Public relations assist its public and organization to adapt mutual ly to each other. In selling it supports the transfer of services, and goods from the producer, and the provider to the consumer. The immediate goal of public relations is to achieve an understanding of the organizations position with the public plot marketings goal is sales. Public relations inherent goal is to have a positive perception and predisposition epoch marketing is to gain profit.Public relations beat of success is evidenced by public support, and expressed public opinion while marketings measurement of success is the quantity of revenue, and sales it generates. Most organization use only one of these disciplines, some uses both. This depends on the degree that they use it varies from organization to organization based on the size, purpose, and droll organizational background. Kaiser has three entities the hospital distinctly has the public affairs and the health plan division uses the marketing strategy.If an organization is nonprofit like Kaiser Permanente Hospita l Oakland Medical Center primary goal is to serve the public, and the community. Public relations are more striking function because it builds relationship with its members. The public affairs department coordinates, and disseminates public information, community affairs, and relations. A business for profit and focuses on marketing, and sales, and gaining profit is the most dominant function. Public relations are the secondary function and are completed to enhance, and enhance the marketing efforts.